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performing as it should. Co

Co

from the way he keeps fiddling with his cuffs.

'That's right, Paul.' He picks up a clipboard and clears his throat. 'In our latest survey, 1,000

teenagers were questioned on aspects of the Panther Bar. Unfortunately, the results were

inconclusive.'

He presses his remote control. A graph appears on the screen behind him, and we all stare at it

obediently.

'Seventy-four per cent of 10-14-year-olds felt the texture could be more chewy,' says Co

earnestly. 'However, 67 per cent of 15-18-year-olds felt the texture could be more crunchy,

while 22 per cent felt it could be less crunchy…'

I glance over Artemis's shoulder and see she's written 'Chewy/crunchy??' on her notepad.

Co

'Now, 46 per cent of 10-14-year-olds felt the flavour was too tangy. However, 33 per cent of

15-18-year-olds felt it was not tangy enough, while…'

Oh God. I know it's Co

bit more interesting?

I glance over to see how Jack Harper is taking it and he raises his eyebrows at me.

Immediately I flush, feeling disloyal.

He'll think I was laughing at Co

'And 90 per cent of female teenagers would prefer the calorie content to be reduced,' Co

concludes. 'But the same proportion would also like to see a thicker chocolate coating.' He

gives a helpless shrug.

'They don't know what the hell they want,' says someone.

'We polled a broad cross-section of teenagers,' says Co

Caribbeans, Asians, and… er…' he peers at the paper. 'Jedi knights.'

'Teenagers!' says Artemis, rolling her eyes.

'Briefly remind us of our target market, Co

'Our target market…' Co

education. He/she drinks Panther Cola four times a week, eats burgers three times a week,

visits the cinema twice a week, reads magazines and comics but not books, is most likely to

agree with the lifestyle statement "It's more important to be cool than rich"…' he looks up.

'Shall I go on?'

'Does he/she eat toast for breakfast?' says somebody thoughtfully. 'Or cereal?'

'I… I'm not sure,' says Co

research…'

'I think we get the picture,' says Paul. 'Does anyone have any thoughts on this?'

All this time, I've been plucking up courage to speak, and now I take a deep breath.

'You know, my grandpa really likes Panther Bars!' I say. Everyone swivels in their chairs to

look at me, and I feel my face grow hot.

'What relevance does that have?' says Paul with a frown.

'I just thought I could…' I swallow. 'I could maybe ask him what he thinks…'

'With all due respect, Emma,' says Co

grandfather is hardly in our target demographic!'

'Unless he started very young,' quips Artemis.

I flush, feeling stupid, and pretend to be reorganizing the teabags.

To be honest, I feel a bit hurt. Why did Co

professional and proper when we're at work. But that's not the same as being mean, is it? I'd

always stick up for him.

'My own view,' Artemis is saying, 'is that if the Panther Bar isn't performing, we should axe it.

It's quite obviously a problem child.'

I look up in slight dismay. They can't axe the Panther Bar! What will Grandpa take to his

bowling tournaments?

'Surely a fully cost-based, customer-oriented re-branding-' begins somebody.

'I disagree.' Artemis leans forward. 'If we're going to maximise our concept i

functional and logistical way, then surely we need to focus on our strategic competencies-'

'Excuse me,' says Jack Harper, lifting a hand. It's the first time he's spoken, and everyone